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Business workshop (USD)

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Event description

What you will learn

This workshop lays out and demystifies the most effective path to startup success explaining the step-by-step how to get from concept to launch. 

Know how to avoid the common pitfalls of team selection and investor relationships, and learn the different ways of funding your business.We also reveal powerful ways of exploiting free or low-cost tools and platforms for growth hacking, marketing and sales and provide you with, step by step, the methodologies and ground rules for success in rapidly monetizing your business.

What’s in the workshop?

You’ll work through the 10 steps to making your startup a success:

  1. Ideas: Creating business ideas // Turning ideas into commercial concepts
  2. Reality check: Checking uniqueness, viability, sustainability and scalability
  3. Business strategy and plan: Making strategic decisions // Crafting a business plan
  4. Define product or service: Specifying end-game and Minimum Viable Product
  5. Define user experience: UX design 101 // UI, UX and CX // Differentiation
  6. Build your team: Partners & shareholder agreements // Vendors // Alliances // Outsourcing
  7. Create a company: Company types, pros, cons, taxes // Creating a local or offshore company // Getting paid – bank accounts and credit cards
  8. Project Management: Managing partners, contractors – and yourself
  9. Launch & growth hack: Gaining traction on low budgets // Digital marketing and sales growth hacks // Marketing and sales automation
  10. Financing: Cash flow forecasting, business valuation // Bootstrapping, loans, crowdfunding, accelerators, angels, venture capitalists // Routes to funding // Exit strategies

Why start your own business?

Many people commit to starting a business with the dream of financial comfort. While it’s true that getting your company off the ground can take grit and result in some lean times while you’re getting started, the ultimate goal of being your own boss is cultivating financial independence. With determination and hard work, there’s no cap on how lucrative your own business can be. If you aspire to build wealth, there’s no reason why you can’t achieve that goal.

Starting your own business has several financial benefits over working for a wage or salary. First, you’re building an enterprise that has the potential for growth – and your wallet grows as your company does. Second, your business itself is a valuable asset. As your business grows, it’s worth more and more. You may decide to sell it or you may hold on to it and pass it down to your heirs. Either way, it’s valuable.

 Who should attend?

  • Solopreneurs, entrepreneurs and startup teams
  • People looking to develop a side gig or build a startup
  • People wanting independence

Workshop Leader

John Smith is a veteran digital entrepreneur with an international background in consumer behavior, marketing and business development. 

He’s founded global digital start-ups in Zurich, London, Washington DC and Cape Town, and has worked with clients in more than 40 countries. 

He’s currently a co-founder of a start-up teaching high-school math in India via a social gamified mobile app, and another providing personal safety management in Europe.


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